But with diversity and originality comes a hefty speed price tag. Since 2010 the size of transferred webfont files and number of requests has risen by 300% with a median of 3 font files per site in 2019.

As of November 2019, 78% of sites use webfonts.

Typesetting on the web mostly manifests itself through working with webfonts-a web-ready, tailored version of font files you’d otherwise be using in your design software. How we choose typefaces from the overwhelming breadth of foundries and families will have a significant impact on how our sites are perceived, in both negative and positive ways. Setting type is a critical part of the visual design process it defines how readable and accessible our design will be. In these series of articles, we’ll be discussing actionable advice on how designers can incorporate speed best practices into their workflow and thinking.

There are dozens of decisions made by designers every day that will significantly affect the speed, usability and overall user experience.

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